What is all this Fiesta Hype about?

Here it is:

http://www.ford.co.uk/Cars/NewFiesta

The Fiesta to me, is the real successor to the throne of the 2000 Focus. The styling is just so outlandish and over the top that there is truly nothing else out that looks similar.

Personally, I'm at a cross-roads. I need to be thinking about a new car to drive to work, since my Focus is, for all intents and purposes, a race car. My preference is to find a car that is no larger than my current Focus is. I just love to be able to know where the boundaries of my car are, and feel as though it is a glove. I've been considering getting a 2009 Focus, just because its pretty much a known quantity to me; I'm comfortable and familiar with the way the car handles and the general feel of the steering and shifting.

However, my social and ecological conscience is really making me lean towards a subcompact (b-segment) car. Just 3 years ago, the segment was non-existant in North America. The only thing that even came close was the portly (yet very agile) BMW MINI. Now, we have options to choose from, Toyota (and Scion) and Honda have really led the charge with the Yaris and Fit. Nissan appears to be set to release the Cube, and Chevrolet is finalizing their plans for the Beat. Also, it looks like Fiat may soon be re-entering the arena, and we can only hope for the 500 to make its appearance.

There are so many choices either on the market, or soon to be on the market that it makes waiting for a Fiesta so much harder. My personal opinion is that the Fiesta will represent the performance benchmark for the entire segment. From what I've heard from across the pond, I think we'll be quite happy.